Case Study

Legal MM Branding


Branding, Graphic Design

Legal MM offers a wide range of accounting, tax, and legal services for businesses, including book keeping, payroll, tax planning and preparation, company formation, and legal advice.

The Challenge

Legal MM needed to establish a strong market presence and attract new clients. They wanted a brand identity that would effectively communicate their value proposition, differentiate them from competitors, and showcase their services, expertise, and professionalism.

The Approach

A thorough research was conducted on the accounting industry, target audience and competitors. We collaborated closely with the company to understand their goals, brand identity and specific requirements. Based on the insights gathered, we developed a comprehensive plan for the identity development.

Logo Type

The creation of the logo type successfully captured Legal MM's desired brand identity. The clean typography, subtle visual elements and carefully selected color palette conveyed professionalism, reliability and financial expertise. The new logo type helped Legal MM establish a strong brand presence in the accounting industry, differentiate themselves from competitors and instill trust in potential clients.

Business Cards

As part of the branding process, the business cards incorporated the logo type and other essential information. The layout and information placement were carefully considered to ensure optimal readability and visual balance. The business cards were designed to be clean, organized, and visually appealing, reflecting the company's professionalism.

Presentation Banners

The selected visual style was consistent with Legal MM's brand personality. The visual style was used consistently across all marketing materials to create a cohesive look.

Brand Cohesiveness

The implementation of brand cohesiveness resulted in a stronger brand identity for Legal MM. The company's marketing materials were consistent with their brand values and online visual identity, which helped to create a professional and trustworthy image for the company.


The creation of visual branding helped Legal MM establish a consistent and recognizable identity across all marketing materials. The cohesive look enhanced their brand recognition and differentiation from competitors. The professional and sophisticated visual style conveyed their expertise and trustworthiness to potential clients, contributing to business growth.