Case Study

Any.do Premium

SERVICES

Web Design, Development

Any.do is a productivity app that helps users manage their tasks, to-do lists, and calendars. It is available for mobile and desktop devices and offers features such as reminders, recurring tasks, and collaboration tools.

The Challenge

Any.do aimed to expand its services and offer advanced features through a premium plan to cater to users seeking additional functionalities beyond the basic free version.

The Approach

Working in collaboration with Any.do, we focused on a minimalist yet engaging design, utilizing Any.do's branding elements to maintain consistency. Visuals included high-resolution images, illustrative graphics and concise text to communicate the value proposition clearly.

Design System

To maintain a consistent and cohesive design language, Any.do's comprehensive style guide was employed, encompassing typography, color palettes, iconography and UI components.

CONTENT RESPONSIVENESS

Ensuring the mini-website was optimized for various devices, providing a seamless viewing experience across desktops, tablets, and mobile devices.

THE RESULT

The focused and informative presentation of the Premium plan via the mini-website contributed to a positive brand image, emphasizing Any.do's commitment to providing value through its premium offerings, as visitors were more inclined to subscribe after understanding the exclusive features.