Any.do aimed to expand its services and offer advanced features through a premium plan to cater to users seeking additional functionalities beyond the basic free version.
Working in collaboration with Any.do, we focused on a minimalist yet engaging design, utilizing Any.do's branding elements to maintain consistency. Visuals included high-resolution images, illustrative graphics and concise text to communicate the value proposition clearly.
To maintain a consistent and cohesive design language, Any.do's comprehensive style guide was employed, encompassing typography, color palettes, iconography and UI components.
Ensuring the mini-website was optimized for various devices, providing a seamless viewing experience across desktops, tablets, and mobile devices.
The focused and informative presentation of the Premium plan via the mini-website contributed to a positive brand image, emphasizing Any.do's commitment to providing value through its premium offerings, as visitors were more inclined to subscribe after understanding the exclusive features.